Bloomberg BusinessWeek | Last Call for Peyton Manning’s Wildly Popular Tennessee Whiskey

Posted by Sarah Bailey on

September 1, 2020

“The (Tennessee Whiskey) style got an all-star upgrade in May, when NFL legend Peyton Manning announced his involvement in a Tennessee whiskey called Sweetens Cove. As one of six principal owners, he is joined by other notable sports retirees, including his brother Eli and tennis star Andy Roddick. Named after a celebrated 9-hole golf course outside Chattanooga, Tenn.—which Manning also co-owns—the small batch run of 13,500 bottles came with a price tag of $200 apiece. 

Initially rolled out in Tennessee and Georgia, it quickly sold out. A second release in July did the same. Fans discovered it as a complex, 13-year-old expression blended by another all-pro: Marianne Eaves, who trained under Chris Morris at Woodford Reserve and eventually became the first female master distiller in Kentucky.”

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