Robb Report | Taste-Test: Roddick and Peyton Manning’s Whiskey Separates Itself From the Celebrity Spirit Pack

The world of celebrity-backed booze brands continues to expand, and people certainly have some feelings about this trend. However, when the team behind the spirit is truly focused on putting together a high-quality release, it’s hard to be overly concerned with whatever movie star or musician has lent their name to it. That is indeed the case with Sweetens Cove, the Tennessee bourbon named after a golf course and founded by star athletes Andy Roddick and Peyton Manning, among a few other backers. But the actual star here is Marianne Eaves, who previously worked for Brown-Forman and Castle & Key, where she held the title of master distiller, and currently curates a bourbon blind tasting kit subscription service called Eaves Blind.

Read the story by Robb Report.

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